This is a Hybrid Position which requires occasional travel for meetings to Minneapolis. The hybrid schedule includes a working schedule where you would alternate between working remotely and with the Lutefish team and agencies in Minneapolis, MN. Therefore, candidates must reside within reasonable drivable distance to Minneapolis, MN.

Are you someone who thrives at the intersection of creativity, digital fluency, and a genuine love for music? Is so, we have an exciting opportunity for you to join our Lutefish Team as a Content Creation and Social Media Coordinator. In this role, you'll play a key part in enhancing our brand's online presence through compelling content and effective social media management.

We're on the lookout for someone with a knack for storytelling, a finger on the pulse of social media trends, and collaborative mindset to work alongside our marketing team and external partners. If you're passionate about digital innovation, have a talent for crafting engaging narratives and graphics, and are deeply connected to the world of music, then we want you to join us at Lutefish. Join us at Wenger Corporation, a privately-held, leading manufacturer of high-quality music education/performing arts products, and work with our Lutefish team, where your creativity, passion for music and career can harmonize together.

Dive into the world of Lutefish marketing with us and get ready to enhance lives by enabling and inspiring great performances! You will play a pivotal role in boosting Lutefish marketing strategies and plans by taking the reins on social media, digital marketing, influencer collaboration and crafting compelling content for the Lutefish brand.

At a minimum, you'll need:

• Bachelor's degree, or equivalent in experience, in marketing, communications, or a related field
• Three (3) years of experience in content creation and social media management, preferably in a B2C environment
• Demonstrated proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
• Proven proficiency in creating captivating video and graphic content tailored for optimal performance on various social media platforms
• Demonstrated adeptness in tracking and analyzing analytics data to optimize performance and drive informed decision-making
• Proven excellent writing and editing skills, with a passion for storytelling
• Demonstrated knowledge of digital marketing trends and analytics tools

It'd be great if you also have:

• Experience and passion for making music
• Experience with Influencer Marketing Campaigns
• Proficiency in implementing A/B testing methodologies for social media campaigns
• Experience with paid and organic social media and digital placements

As a Content Creator and Social Media Coordinator for Lutefish a typical day might include:

• Creating compelling content for various digital platforms, including social media, websites, and email campaigns, using Adobe Photoshop, Illustrator, and Premiere Pro
• Developing and implementing a cohesive social media strategy across platforms (e.g., Instagram, Twitter, Facebook, LinkedIn, Reddit) to increase engagement and followers
• Identifying and collaborating with influencers and content creators to expand brand reach and authenticity while incorporating brand guidelines and standards.
• Coordinating with external content creators for additional content production capacity.
• Collaboratively planning and executing digital marketing campaigns that align with the company's overall strategy
• Monitoring, analyzing, and reporting on the performance of social media activities and email campaigns to optimize strategies and achieve targeted goals
• Coordinating with cross-functional teams, external strategy consultants, and third-party content creators to ensure a consistent and effective brand messaging
• Managing the creation and execution of email marketing campaigns to nurture leads and engage with our audience
• Researching trends, new additions, and updates to social media sites and making recommendations to the Lutefish leadership team

Benefit offerings include:

• Paid Time Off
• 9 Paid Holidays
• Generous Profit Sharing
• Medical, Dental and Vision Insurance
• Spending Accounts HSA, FSA, DCFSA
• Company Paid Short-term and Long-term Disability Insurance
• 401k Retirement Plan with Company Match
• Company Paid Life Insurance
• Supplemental Life Insurance
• Onsite Fitness Center
• Employee Assistance Program